This Craft Brewer Is Staking Its Claim in the Burgeoning Non-Alcoholic Beer Market

WellBeing Brewing Company sees a gap in the category

In recent years, the move to consuming less alcohol or lower alcohol products has taken shape. Generational changes are partly at play as millennials eschew the booze-infused cultures of their parents and grandparents. With that in mind, a burgeoning “sober curious” movement has begun. Bars dedicated to non-alcoholic socializing have popped up, and brands, long in the business of peddling booze, are starting to notice.