In recent years, the move to consuming less alcohol or lower alcohol products has taken shape. Generational changes are partly at play as millennials eschew the booze-infused cultures of their parents and grandparents. With that in mind, a burgeoning “sober curious” movement has begun. Bars dedicated to non-alcoholic socializing have popped up, and brands, long in the business of peddling booze, are starting to notice.
WellBeing Brewing Company