This Company Wants to Be the UK's Answer to Rent the Runway

Isabella West rolled out Hirestreet in 2018

LONDON—Since Rent the Runway’s 2009 debut, clothing rental has become a major U.S. retail trend. Rent the Runway, for example, entered unicorn status after hitting a billion-dollar valuation in March and has since expanded beyond solely selling special-occasion wear to offering unlimited subscriptions for everyday basics. And challenger brands aren’t the only ones embracing the concept: Legacy retailers like Express, New York & Company and Ann Taylor have all rolled out similar programs over the past two years.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.