This Closet, Invented by a Dating Site for Married Women, Helps Lovers Hide and Escape

Infidelity innovation from France's Gleeden

The Gleeden Closet offers a variety of resources to help paramours caught in a pickle. Gleeden

The French dating site Gleeden, whose target user base is largely women already in relationships, has announced its newest innovation in infidelity: the Gleeden Closet.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."