Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
According to the European Commission, 42% of brands are guilty of wildly exaggerating their green credentials. As we race towards Earth Day, sustainability platform Wherefrom wants to do its bit to tackle the issue with a catchy pop song it hopes will inspire change.