This Catchy Pop Song Warns Brands, Stop Greenwashing or Face a Lawsuit

The lyrics to 'Stop the Wash' include over 100 green slogans, protected under copyright law

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

According to the European Commission, 42% of brands are guilty of wildly exaggerating their green credentials. As we race towards Earth Day, sustainability platform Wherefrom wants to do its bit to tackle the issue with a catchy pop song it hopes will inspire change.

“Stop the Wash” puts a humorous spin on the serious problem of greenwashing by adopting 120 ‘green’ slogans as the lyrics. There’s a clever twist: these lyrics are copyrightable under both UK and international law.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in