Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For the millions of people incarcerated for cannabis possession because of harsh laws around carrying and using it, there’s no clear path towards creating massively lucrative cannabis companies like MedMen or Eaze. That’s what the Possible Plan, a new nonprofit dedicated to funding organizations that address access and justice for those affected by cannabis laws, wants to change.
Possible is running a national ad in The New York Times Magazine’ special 1619 Issue, which takes a look at the 400-year anniversary of the first slave ship arriving to the U.S.
“Advertisers were walking away from this issue, and I found that to be so upsetting, because there are brands that make so much money in the African-American community,” said Jason
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in