This Cannabis Company's First 6-Figure Lead Came Through Instagram

Papa & Barkley CMO Kimberly Dillon spoke at Brandweek: Challenger Brands

Papa & Barkley, a California-based cannabis company, is shaking up the traditional retail industry with its digital-first approach. The company, which includes celebrities and athletes in its customer base, had its first six-figure lead, which led to an order, via Instagram.