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Tourism is picking up again after the Covid-19 pandemic ground travel to a halt, but one brand is warning of the sector’s threat to the environment and urging people to embrace more sustainable tourism.
Tao Guides, which publishes travel guides committed to sustainable tourism, has launched a campaign that turns typical travel marketing on its head. “Hate to Protect” discourages tourists from visiting certain destinations by posting negative comments to popular review websites.
There’s a good intention behind the bad reviews, though.
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