This Brand’s ‘Modern-Day Beauty Pageant’ Uses TikTok to Go Beyond Gender Stereotypes

Revolution Beauty's 6-month campaign gives content creators a chance at $100,000

A person with red hair and dramatic makeup is shown in a promotional image for Creator Revolution
Revolution Beauty is using TikTok to launch a new kind of beauty pageant. Revolution Beauty

Makeup can be a means of revolutionizing your own appearance. Now London cosmetics brand Revolution Beauty is working with TikTok to lead a resistance against traditional beauty standards with #CreatorRevolution, a “modern-day beauty pageant for the digital age.”

Taylor Dua is a freelance writer for Adweek.