Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a bid to inspire entrepreneurship, British fin tech bank Mettle released its first brand campaign to encourage small businesses and sole traders to take up its services.
Mettle, a part of the Natwest Group, offers a free, mobile-only business account to small and independent companies. The first campaign to promote the brand was created by Fold7, which won the account at the end of last year.
“There is change in the air,” said Jack Collier, chief marketing officer at Mettle, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in