This Beer Will Replace Your Favorite Tree If a Hurricane Knocks It Down

Cerveza Patagonia will send saplings to customers through 'Tree Protection Program'

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Cerveza Patagonia already plants a tree for each case of beer it sells, and now the beer brand is broadening its environmentally conscious credentials with a new Tree Protection Program, offering to send off saplings to replace any trees blown down by bad weather this hurricane season.

Until Oct. 30, Cerveza Patagonia is offering to “protect” its customers’ favorite trees—whether they be in backyards or neighborhood giants that bring back memories childhood adventure—by offering to replace them with saplings if they get damaged.

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