This Beer Brand Is Rebuilding Coral Reefs With Its Own Bottles

Medalla Light aims to restore a vital part of the ecosystem

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With the climate crisis causing an increase in natural disasters across the globe, it’s easy to fall into a sense of hopelessness in regard to the future of the earth. However, this is when taking action in defense of the planet’s ecosystem is most crucial, and countless people from all walks of life have mobilized to that end.

With this in mind, Medalla Light has launched its Great Reef Brewer Project. The initiative began in response to Puerto Rico’s August 2021 declaration of emergency due to a rapid spread of stony coral tissue loss disease.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in