This Airline Ad About Emotional Reunions Is One You Might Love, Actually

SAS captures the pure joy and love of the arrivals hall

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Love, Actually may be a polarizing and cringe-inducing movie when viewed in 2018, but one moment inarguably holds up: the opening scene that shows touching, real reunions in Heathrow Airport’s arrivals hall. In fact, it was watching such emotional moments that reportedly inspired writer-director Richard Curtis to come up with the movie in the first place.

The “coming home” premise features prominently in a new short film from Scandinavian Airlines (SAS). And while it’s easy to make the natural connection to Love, Actually, the theme is undeniably touching and likely strengthened by the setup—the anticipation of loved ones coming home—and the ad’s questions that ponder the impact of travel.

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