The Big Game

This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products

Ashton Kutcher might not be able to sing, but he did make people want Cheetos

Data from AI-based platform Influential
Influential, an AI-based platform, used social listening tools to measure response to the 2021 Super Bowl ads. Influential

By Kathryn Lundstrom

February 8, 2021

As is tradition, there’s been lots of chatter over the last 24 hours about which Super Bowl ads were the best, worst, funniest or most heartwarming. But which ads actually inspired people to buy things?

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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