Super Bowl

This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products

Ashton Kutcher might not be able to sing, but he did make people want Cheetos

Data from AI-based platform Influential
Influential, an AI-based platform, used social listening tools to measure response to the 2021 Super Bowl ads.Influential
Headshot of Kathryn Lundstrom
By Kathryn Lundstrom

February 8, 2021

As is tradition, there’s been lots of chatter over the last 24 hours about which Super Bowl ads were the best, worst, funniest or most heartwarming. But which ads actually inspired people to buy things?

Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

Recommended articles
Related Articles

accessories for work

Data & Insights

As Parents Shop for Back-to-School Gear, Many Are Also in the Market for Back-to-Work Necessities

By Kathryn Lundstrom

a pumpkin spice latte

Data & Insights

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

By Kathryn Lundstrom

Sustainability

77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

By Kathryn Lundstrom

Data & Insights

62% of Consumers Say Their Drinking Habits Have Recently Changed

By Kathryn Lundstrom

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform