Super Bowl

This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products

Ashton Kutcher might not be able to sing, but he did make people want Cheetos

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


As is tradition, there’s been lots of chatter over the last 24 hours about which Super Bowl ads were the best, worst, funniest or most heartwarming. But which ads actually inspired people to buy things?

Influential, an AI-powered platform supported by IBM’s Watson, analyzed 278 million social media posts throughout the night to answer that question and several others—including which celebrity appearances created the most buzz, how many viewers knew which brand sponsored the halftime show and which moments generated the most conversation overall.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in