This Agency Brings Product-Inspired Strategy to Purpose-Driven Marketing

Half of Scout Lab's clients are VC-backed startups

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

While “purpose driven” might not be what first comes to mind when thinking of an agency with venture capitalist connections, Scout Lab has spent the first year of its life developing processes that replace traditional agency thinking with product development strategies. After spending years on the marketing teams at brands including Levi’s and Airbnb, co-founders Kaitlyn Barclay and Willow Hill decided to venture out on their own in 2017.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the August 6, 2018, issue of Adweek magazine. Click here to subscribe.