This Ad Has a Simple Tip for Getting Boomers To Eat Plant-Based This Holiday

Just Egg kicks off its seasonal marketing as more consumers plan for healthier, Earth-friendly meals

Here’s a surefire way to get the boomer demographic to eat more plant-based food: Just don’t tell them you’ve swapped out their beloved hen eggs for the faux version. Then you can stand by silently—and smugly—as they wolf down breakfast without complaint.