Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ah, that first true non-human friendship. For some, it’s with a puppy. For others, a goldfish or a cricket in a jar.
In this story by Ogilvy Italy for Italian telco Wind, it’s a bee.
Bees aren’t often perceived as ideal candidates for furry-friend Stockholm Syndrome. But in “Bee,” the absurd premise takes on an irresistible charm.
A little boy frees a bee from a jar, and a Lassie-and-Timmy relationship forms. They become inseparable. The bee sleeps on his pillow, nibbles honey from his plate (don’t try that; it’s not
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in