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Progressive Insurance has long been known for Flo, its bubbly spokescharacter. But recently it’s taken a shine to a second campaign, “Parentamorphosis,” and is about to make a unique media buy supporting it.
The campaign, from Arnold Worldwide, launched last November with a pair of spots in which ordinary folks start turning into their parents after they buy their first home. (While Progressive can’t help you with that problem, the spots said, it can insure that new purchase—and your car as well.)
“Parentamorphosis”
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