Why ThirdLove Is No Longer Marketing an ‘Anthem About Female Empowerment’

As more competitors enter the intimates space, the DTC company is working to stand out

DTC intimates brand ThirdLove is no longer interested in telling consumers how they should feel in its products. Instead of crafting a message about unconditional self-love and confidence, the brand is cutting to the chase by reminding women they should never settle for a bra that is uncomfortable.