Why ThirdLove Is No Longer Marketing an ‘Anthem About Female Empowerment’

As more competitors enter the intimates space, the DTC company is working to stand out

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DTC intimates brand ThirdLove is no longer interested in telling consumers how they should feel in its products. Instead of crafting a message about unconditional self-love and confidence, the brand is cutting to the chase by reminding women they should never settle for a bra that is uncomfortable.

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