Third-Party Auto Sites Lead Web Traffic

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In a report released Monday, Jupiter Media Metrix concluded that while car manufacturer sites such as Ford and Toyota generally garnered less traffic than third-party auto resource sites such as Carpoint.com and Autotrader.com, automaker sites are poised to take the lead in the future.

Jupiter analysts cite auto manufacturers’ deep financial resources, their multi-channel presence and access to dealers, consumers and information as significant competitive advantages.

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