Third Federal in Cleveland Is Doner's New Bank

Doner, lacking a financial client since it split with PNC Bank in October, is back in the money business with the addition of Cleveland’s Third Federal Savings & Loan.
The creative portion of the S&L’s estimated $15 million account was previously at the Wolf Group in Cleveland. Doner won a review earlier this year beating the incumbent and undisclosed competitors.
Media buying remains at Initiative Media, Los Angeles.
Doner’s first work for the bank, which broke this month, was the same creative it presented in its successful pitch, the agency said.
Three 30-second TV spots will run through mid-May.