Think You Know Colombia, Patrón? This Amazing Campaign Ambushes You With Facts

'Fighting the stereotype with the stereotype'

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

What’s the first thing you think of when somebody mentions the South American nation of Colombia?

Do you immediately muse about the literary works of Nobel laureate Gabriel García Márquez? Perhaps the priceless treasures housed in the Gold Museum of Bogotá pop to mind? Or do you begin considering the important contributions Colombian women have made in the fields of science and engineering?

Typically, folks outside the region don’t even know about most of that stuff. Many Americans view Colombia mainly through Hollywood’s film and TV series lens, perceiving it as a place still tangled in rampant drug trafficking, violence and prostitution, despite the fact that era has long passed.

Financial institution Bancolombia, El Colombiano newspaper and the City of Medellín are working together to change such perceptions with “Colombian Ambush,” a series of four short films developed by U.S.-based



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in