Think Tapped For Oracle Abroad

Think New Ideas, which handles Oracle’s estimated $40 million U.S. account, has been awarded the software maker’s estimated $60 million international ad account.
“We want to create a consistent brand image for Oracle worldwide,” said Karen White, senior vice president of worldwide marketing and business development for the Redwood, Calif.-based company.
Think, which has no international offices, has been named to “manage” Oracle’s international ad duties as part of a strategy to “globalize” Oracle’s marketing efforts, White said. The client currently works with local shops in about 50 countries overseas.
Larry Kopald, chief creative officer of Think, said his shop is in talks with “a number of global networks” about “subcontracting” Oracle’s overseas ad business.
DDB Needham’s BMP DDB, London, is a strong contender for international creative duties, said sources. Optimedia, Paris, has been tapped to handle media buying and planning for Europe, Africa and the Middle East. The global shop that is selected will adapt Think’s creative work such as the new “Enabling the Information Age” brand campaign that broke during the Super Bowl broadcast.