When Volkswagen of America demanded total devotion from its agency, DDB Needham's solution was to form a new independent agency divorced from the distractions of a large " /> Think small <b>By Alison Fahey and David Kile</b><br clear="none"/><br clear="none"/>When Volkswagen of America demanded total devotion from its agency, DDB Needham's solution was to form a new independent agency divorced from the distractions of a large
When Volkswagen of America demanded total devotion from its agency, DDB Needham's solution was to form a new independent agency divorced from the distractions of a large " />
When Volkswagen of America demanded total devotion from its agency, DDB Needham's solution was to form a new independent agency divorced from the distractions of a large " />

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Think small By Alison Fahey and David Kile

When Volkswagen of America demanded total devotion from its agency, DDB Needham's solution was to form a new independent agency divorced from the distractions of a large

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DDB/N.Y. president Andy Berlin is stopping aside as president of that $550-million agency to head up a new shop: Berlin, Wright & Cameron, which will be mainly devoted to the stormy $70-100-million VW account.
While the formation of the autonomous BW&C keeps VW, for the time being, from going the way of VW’s Audi division (that $30-million account left DDB/Chicago and went to McKinney & Silver/Raleigh, N.C.),

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