Think L.A. Takes the Name 120

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Change Is Designed to Distance Shop From Parent’s Tech Image
LOS ANGELES–Think New Ideas’ Los Angeles office is changing its name to separate itself from the New York-based agency’s reputation as primarily a high-tech player.
Think further solidified its tech image last summer by merging with Miami-based e-business solutions provider AnswerThink Consulting Group. While many of Think’s offices took the AnswerThink name, the L.A. office is moving the other way–adopting the name 120 to emphasize its focus as a branding agency across all categories.




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