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Think New Ideas is rolling out its first work for Software AG.
The campaign, slated for a six-month run, focuses initially on the software provider’s Native XML products, which are designed to optimize the new Internet language, XML, in its fastest and purest form.
Print ads outline how Native XML is faster and more powerful than other languages. In one execution, two defeated fighters sit outside a boxing ring as a third is reluctant to get in the ring with the champion.
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