They've Got Their Licenses, Now They Just Need Cars

As if the world weren’t alarming enough already, J.D. Power and Associates notes that Generation Y is buying lots of cars. “This year almost 10 percent of households headed by a Gen Y consumer will buy new vehicles, accounting for roughly 700,000 new vehicle purchases,” says a new report. These “style-conscious” folks tend to be in the market for vehicles with “fun-to-drive characteristics.” One surprise: “Gen Y consumers are less interested than older generations in environmentally friendly vehicles.”