Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Given the amount of time college students spend buying things, it’s a wonder they find time to study. The new 360 Youth/Harris Interactive College Explorer Study finds U.S. collegians age 18-30 spend an average of $287 a month on discretionary items (defined as “anything other than tuition, room/board, rent-mortgage, books/school fees”). The report notes that “a good portion” of that cash goes for beverages and snacks, on which the students spend an estimated $11.4 billion a year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in