THEY'LL GIVE 'EM FEVER

What better way to heat up sales than with a torch? Or at least a torch song. That’s what Pontiac dealers across the nation may be using in coming weeks, when a 60-second Firebird spot finished last week by Suissa Miller/Santa Monica, Calif., for the Southern California Pontiac Dealers, finds its way to all 12 of the GM division’s regions. The ad counts on a new rendition of Peggy Lee’s ‘Fever’ to set the stage for some fleeting glimpses of the car, giving the piece the feel of a strip tease for car buffs.