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The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new “Crypto Frequency” campaign from Havas’ Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart.
Tenor Matias Leanza Montes recorded three 30-second radio spots where he sings the names of three of the best known cryptocurrencies—Bitcoin, Ethereum and Dogecoin. The highs and lows of his voice reflect the real ups and downs those currencies experienced across five days.