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Falling in love on set is nothing new. Look no further than Blake Lively and Ryan Reynolds, Gwyneth Paltrow and Brad Pitt (though it didn’t fully take) or Bennifer. While those are more high-profile examples, there is undoubtedly room for love when people come together in front of the cameras.
Unilever brand Cornetto has a long history of telling stories of romance, but it’s always been driven by actors pretending to be in love. Celebrating the 60th anniversary of the frozen treat, the brand—and its agency, LOLA MullenLowe—wanted to see if, in fact, they could create a genuine spark between two people on the set of a new ad.
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