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Pop culture has been so saturated with the undead over the past decade, it’s hard to muster much enthusiasm for yet another zombie apocalypse. I mean, we get it: Zombies surround a pocket of survivors, someone gets bit, arms get cut off, a corpse rises unexpectedly, and then everything goes to hell.
So it’s especially impressive to see a promotional effort like the one agency 215 McCann created for the upcoming Xbox video game State of Decay 2.

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