Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Pop culture has been so saturated with the undead over the past decade, it’s hard to muster much enthusiasm for yet another zombie apocalypse. I mean, we get it: Zombies surround a pocket of survivors, someone gets bit, arms get cut off, a corpse rises unexpectedly, and then everything goes to hell.
So it’s especially impressive to see a promotional effort like the one agency 215 McCann created for the upcoming Xbox video game State of Decay 2.