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The rocky Faroe Islands southeast of Iceland are home to beautiful cliffs and gorgeous seaside views, yet they remain largely undiscovered by tourists. Until recently, the islands were literally off the map—they were missing from Google Street View.
Earlier this year, the islands' tourism board, Visit Faroe Islands, and its Denmark-based agency, Liquidminds, set out to change that by creating its own version of Google Street View, with sheep serving as videographers.
"With a media budget of basically zero in a country with a population of less than 50,000, we figured what better way to show that it's unexplored than to show that Google hasn't even been there?" said Rune Hørslev, partner at Liquidminds.
The agencies strapped 360-degree cameras on the animals' backs to produce "Sheepview 360," a series of videos that show off the island from a sheep's perspective.
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