These Ridiculously Hopeful Droga5 Spots for a Sports Betting App Are Equally Dark and Comical

Crazy, fun stuff for Kwiff

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You wouldn’t think that a 50-second ad for a sports betting app could be both a dark, comical tribute to parenthood that also gets across the feeling of using said betting app, but Droga5 in London accomplishes all that and more. The spot features a narrative about a father seeing the birth of his son—who emerges from the womb as a fully grown human—and the feelings of joy associated with raising his bizarre son.

The new spot, one of three featuring the same odd yet hopeful tone, is part of a new integrated campaign for Kwiff which uses the tagline, “It’s perfectly normal.



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