Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
You wouldn’t think that a 50-second ad for a sports betting app could be both a dark, comical tribute to parenthood that also gets across the feeling of using said betting app, but Droga5 in London accomplishes all that and more. The spot features a narrative about a father seeing the birth of his son—who emerges from the womb as a fully grown human—and the feelings of joy associated with raising his bizarre son.
The new spot, one of three featuring the same odd yet hopeful tone, is part of a new integrated campaign for Kwiff which uses the tagline, “It’s perfectly normal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in