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Almost two decades ago, Cassie Hughes and Gabrey Means were both working on the marketing teams of San Francisco-based retailers—Hughes at Levi’s and Means at Banana Republic. After an introduction from a mutual friend, the two split a bottle of wine and discussed how the agencies they both worked with were great partners, but were too specialized.

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This story first appeared in the March 18, 2019, issue of Adweek magazine. Click here to subscribe.