These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose

The limited collection aligns with the brand's coffee subscription program

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The holidays are synonymous with family, generosity and, of course, hideous sweaters. While Panera Bread isn’t planning on handing out tinsel-trimmed cardigans anytime soon, the brand is offering something even better: coffee cups. And unlike similar offerings from competitors like Starbucks, these reusable cups are pretty ugly, thanks to the graphic design expertise of TikTok creator Emily Zugay.

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