These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose

The limited collection aligns with the brand's coffee subscription program

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The holidays are synonymous with family, generosity and, of course, hideous sweaters. While Panera Bread isn’t planning on handing out tinsel-trimmed cardigans anytime soon, the brand is offering something even better: coffee cups. And unlike similar offerings from competitors like Starbucks, these reusable cups are pretty ugly, thanks to the graphic design expertise of TikTok creator Emily Zugay.

Amid the continuing success of Zugay’s viral logo redesigns—which have garnered the attention of companies like Adobe, McDonald’s, and the Detroit Lions—the cafe chain has teamed up with the creator for the “Ugly Holiday Cup Collection.”



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