These Fashionistas Parlayed Digital Smarts Into a Creative Shop

CA Creative's clients include Ann Taylor Loft, Edition Hotels

Headshot of Emma Bazilian


Who Co-partners Carol Han (l.) and Alexandra Weiss

What Digitally focused branding agency

Where New York

In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of fashion (Han at news site StyleCaster and Weiss at Ralph Lauren), were constantly being asked by brands for tips on how to navigate the online space. So that year they launched New York-based CA Creative, which helps brands build online identities, create editorial content and strengthen social media presence. CA boasts a client list that includes apparel companies Robert Rodriguez and Ann Taylor Loft, as well as lifestyle and hospitality brands like Edition Hotels—but it’s also expanded into SEO and paid advertising. “Now, people are very much aware that you definitely have to take part in the conversation, but a lot of them just don’t have the infrastructure or budget to hire in-house teams,” said Han. “That’s where we come in.”

@adweekemma Emma Bazilian is Adweek's features editor.