These Climbers Are Documenting Their Second Attempt at Conquering Everest on Snapchat

Thanks to the sponsorship of Eddie Bauer and Strava

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Last year, mountaineers Adrian Ballinger and Cory Richards set an epic goal: climb to the summit of Mount Everest without the use of supplemental oxygen—a feat accomplished by less than 200 people—all while documenting their journey on Snapchat. In April, they’ll be snapping from the world’s tallest mountain again, with the sponsorship of Eddie Bauer and Strava, a social network for athletes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...