Out of Home Advertising News

These Clever Billboards Are at Dog-Eye Level to Promote Jinx's First Deal With Target

And they're scented for canine appeal

A small dog sits next to a tiny billboard for Jinx dog food in a park
Jinx, which launched as a direct-to-consumer brand, is celebrating its move into brick-and-mortar retail.Jinx
Terry Stanley
By T.L. Stanley

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales so far this year.

Now the celebrity-backed startup is branching into Target, with a 400-store rollout—and it’s kicking off its biggest marketing push to date. While pet “parents” are a key target, so are their four-legged friends.

Jinx, in fact, is going DTD—direct to dog—with mini-billboards placed at animal eye-level and perfumed especially for sensitive noses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles