These Classic Budweiser Pals Can’t Wait to See You at the Bar

The beer brand used existing footage to create an ad to encourage a safe reopening

Budweiser's new spot encourages consumers to reunite with care. Budweiser
Headshot of Kathryn Lundstrom

Moving in fits and starts, the country is slowly reopening its economy. And while that looks different in at least every state—if not every city—what’s consistent is the importance of following local guidelines to ensure the safety of our communities all across the nation.

With that in mind, Budweiser created a new 60-second spot that serves as both a public service announcement, encouraging careful adherence to official recommendations, and a reminder that Budweiser’s anxiously awaiting a reunion at the bar again, too.

The spot, called “Reunited With Buds,” follows a Clydesdale and a little yellow lab puppy as they race to meet their friends to the theme of Queen’s “Don’t Stop Me Now.” At the same time, a bar owner is preparing his establishment to reopen—dusting off bar stools, cleaning taps and pulling chairs down off tables in preparation for the return of beer drinkers.

Budweiser

“As the country starts to reopen, we felt an obligation to remind people to reunite with their buds safely, by following state and local guidelines,” said Monica Rustgi, vice president of marketing for Budweiser. “Our goal with this spot was to give people something to smile about using our Clydesdales, as the country slowly and carefully begins to reopen.”

The ad was created using footage that the brand already had on the shelf, since social distancing guidelines continue to prevent the gathering required for a traditional video shoot.


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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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