These Brilliantly Simple Ads Remind Us of What We’ve Missed Because of the Pandemic

Mischief’s PSAs seek to build widespread vaccine confidence

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There are plenty of obvious health reasons that people should seriously consider getting a Covid-19 vaccine. What’s equally important—and some may argue more crucial—are the mental health and emotional considerations.

Since last March, life’s normalcy has been upended. And in-person moments, even some people consider mundane, are craved more than ever. The fact that a vaccine is rolling out shows that there’s light peeking in from a very long, dark tunnel.

Distribution is one issue that the government is wrestling with; another is consumer trust.

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