These Brilliantly Simple Ads Remind Us of What We’ve Missed Because of the Pandemic

Mischief’s PSAs seek to build widespread vaccine confidence

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

There are plenty of obvious health reasons that people should seriously consider getting a Covid-19 vaccine. What’s equally important—and some may argue more crucial—are the mental health and emotional considerations.

Since last March, life’s normalcy has been upended. And in-person moments, even some people consider mundane, are craved more than ever. The fact that a vaccine is rolling out shows that there’s light peeking in from a very long, dark tunnel.

Distribution is one issue that the government is wrestling with; another is consumer trust.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in