These Brilliantly Simple Ads Remind Us of What We’ve Missed Because of the Pandemic 

Mischief’s PSAs seek to build widespread vaccine confidence

There are plenty of obvious health reasons that people should seriously consider getting a Covid-19 vaccine. What’s equally important—and some may argue more crucial—are the mental health and emotional considerations.

Since last March, life’s normalcy has been upended. And in-person moments, even some people consider mundane, are craved more than ever. The fact that a vaccine is rolling out shows that there’s light peeking in from a very long, dark tunnel.

Distribution is one issue that the government is wrestling with; another is consumer trust. So far, in the United States, Moderna and Pfizer/BioNtech vaccines are available.

Inoculating against doubt

According to data intelligence company Morning Consult, as of the week of Jan.

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Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.