Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Candy ads are supposed to be lighter fare, right? It’s candy. It’s supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate.
“Chocolate World” for the Lacta 5Star bar is a series of ads where this community of confection is under siege by a raft of cookies, cocoa and caramel, the three ingredients in the candy.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in