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Candy ads are supposed to be lighter fare, right? It’s candy. It’s supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate.
“Chocolate World” for the Lacta 5Star bar is a series of ads where this community of confection is under siege by a raft of cookies, cocoa and caramel, the three ingredients in the candy.