These Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining

Mondelez brand Lacta creates confectionary chaos

This won't end well. Lacta 5Star

Candy ads are supposed to be lighter fare, right? It’s candy. It’s supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.