Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that girls are likely to be less interested in science, technology, engineering and math (STEM) after the early years of their education (and that only 24 percent of STEM employees are women) some brands have decided to try and do something about that.
ComEd
The largest electric utility company in Chicago and the greater Illinois area just launched an event called The Ice Box Derby.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in