These Brands Shined at Governors Ball Despite the Rain

Adweek’s 5 favorites from the music fest

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This past weekend, more than 150,000 music fans descended on Randall’s Island off the coast of Manhattan for The Governors Ball Music Festival. And where people go, brands follow.

For this year’s Gov Ball—a three-day event sponsored by Founders Entertainment and its parent company Live Nation—nearly two dozen brands built on-site experiences to integrate their products into the music scene. The beauty brand OGX hosted styling consultations; Citibank had a massive viewing deck for card holders; Honda had a “belt forest” art installation; Asics had a shoe-shining area for muddy footwear and Aperol had a Spritz garden (despite The New York Times’ recent

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in