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These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes that: individuals and organizations who produce great content on social media. On Tuesday, the show announced its 2016 finalists.
"We're seeing creative video content take center stage on social media now more than ever before," said Gregory Galant, Shorty Awards' co-founder. "As brands and agencies play with new mediums and content formats including Periscope, Snapchat, YouNow, Facebook Video and Instagram Video, it's been interesting to see the ways these platforms are being incorporated into larger strategies."
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