These Brands Are Striving for Top Honors in Social Media at the 2016 Shorty Awards

See the most viral moments and campaigns

These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes that: individuals and organizations who produce great content on social media. On Tuesday, the show announced its 2016 finalists.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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