These Brands Are Striving for Top Honors in Social Media at the 2016 Shorty Awards

See the most viral moments and campaigns

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These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes that: individuals and organizations who produce great content on social media. On Tuesday, the show announced its 2016 finalists.

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