Search Engine Optimization

These Brands Are Nailing Search Visibility During the Ecommerce Boom

Target and Home Depot are leading the way for traditional brick-and-mortar retailers

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Brands have navigated shifting search algorithms on Google over the past year.Getty Images
Headshot of Kathryn Lundstrom
By Kathryn Lundstrom

February 22, 2021

Just because ecommerce is booming doesn’t mean it’s simple for brands to navigate.

Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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