Search Engine Optimization

These Brands Are Nailing Search Visibility During the Ecommerce Boom

Target and Home Depot are leading the way for traditional brick-and-mortar retailers

hands on a red phone with a search bar above it
Brands have navigated shifting search algorithms on Google over the past year.Getty Images
By Kathryn Lundstrom

February 22, 2021

Just because ecommerce is booming doesn’t mean it’s simple for brands to navigate.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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