Search Engine Optimization

These Brands Are Nailing Search Visibility During the Ecommerce Boom

Target and Home Depot are leading the way for traditional brick-and-mortar retailers

hands on a red phone with a search bar above it — Brands have navigated shifting search algorithms on Google over the past year.Getty Images

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Just because ecommerce is booming doesn’t mean it’s simple for brands to navigate.

As the pandemic drags on and the habits of lockdown life become increasingly cemented into our economy, ecommerce is exploding. The industry was up 44% in 2020, accounting for $861 billion of consumer spending and more than a fifth of total retail sales for the year.

But online retailers have to grapple with the influence and dominance of major players such as Amazon and eBay.