Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.
Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles.
"Across all #ShareaCoke bottles, just around $32,000 in eBay sales have occurred since the start of the campaign," he says, "with individual bottle sales valued at an average of between $7 and $8 but going as high as $80—significantly higher than retail price."
Take a look at the results below, and see if your name made the list.