Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Hold onto your controllers (and maybe hug them, too): It appears that gaming has captured the hearts of Gen Z and millennials.
According to a Brand Intimacy 2020 Report from agency MBLM that examines brands based on emotion, 18- to 34-year-olds in the U.S. are swooning over Xbox and PlayStation. (Gen Z prefers the former, while millennials prefer the latter.)
The other top brands that tugged at Gen Z’s heartstrings overall are (in descending order): Spotify, Sephora, H&M, American Eagle, Venmo and Louis Vuitton.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in