These Are the NFL's 7 Social Branding MVPs

Athletes’ performance online almost as important as on the field

The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field.

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