These Are the NFL's 7 Social Branding MVPs

Athletes’ performance online almost as important as on the field

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The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field.

Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks.

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