These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful

Klaviyo and Future Commerce identified nine categories of brands shaping commerce. Target, Disney, New Balance, REI, StockX, Chick-fil-A, Kith, Peloton, Patagonia

What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer in a new report about which brands are shaping the future that consumers want to see and why.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.