These 81 Brands Are Shaping the Future of Commerce
A new report ranks companies that consumers find most meaningful
Klaviyo and Future Commerce identified nine categories of brands shaping commerce.
Target, Disney, New Balance, REI, StockX, Chick-fil-A, Kith, Peloton, Patagonia
Key insights:
- To connect with Gen Z, brands should understand that this generation sees the world as 'fundamentally flawed and unsafe.'
- Consumers view brands as meaningful when they are involved in their local communities.
What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer in a new report about which brands are shaping the future that consumers want to see and why.
